The eye of the consumer holds a wealth of valuable information, and yet sometimes it doesn’t tell us the whole story. At Accel Knowledge, we understand that a multimodal approach is necessary to fully explore a given product, advertisement or website. Our proven methodology combines advanced visual behavior analysis with traditional marketing research techniques to provide a comprehensive evaluation of the entire consumer experience.

Eye Tracking Solutions:

Package Design: In a crowded retail environment, the visibility of a product is a major factor behind its success. Accel Knowledge package design
 research lets you look through the eyes of your customers while they consider the items on the shelf. As our clients will attest, this is a huge advantage.

Advertising Research: In today’s world, the window of opportunity for an advertisement is extremely brief. Many consumers actively tune out ads as soon as they recognize them. This holds true for television, print and the Internet. Accel Knowledge offers the best method of testing whether or not your marketing efforts are reaching your audience.

Engagement: Measuring consumer engagement has always been a difficult task. Our clients can test to see if their viewers are physically watching, but how do you know that they haven’t mentally tuned out? Accel Knowledge’s pupil-based method for evaluating engagement is objective and unobtrusive. We have successfully applied it to research on television, video games, software and commercials.